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10 PENANG TOURISM KEY DEVELOPMENT THRUSTS

  • Formulated to ensure tourist arrivals in Penang reach at least 17.4 million people within five years (2008 - 2012)

THE 10 THRUSTS

  • Medical Tourism
  • Cultural, Heritage and Historical Tourism
  • Education Tourism
  • Location of choice for MNCs (Multi-National Companies) regional headquarters
  • MICE Centre (Meeting, Incentive, Convention and Exhibition)
  • Eco Tourism
  • Culinary Centre
  • Film Festivals, Cultural and Arts Centre
  • Sports Tourism, and
  • Shopping Haven and Industry

ACHIEVEMENT (2008 - 2009)

  • Tourist arrivals for the first two years of its implementation (2008 - 2009): 12,267,797 people